Elfried Samba

Elfried is the co-founder and CEO of creative house Butterfly 3ffect and the Chief Community Officer of IOCONIC. Previously, as the Global Head of Social Content at Gymshark, he played a pivotal role in growing the brand’s fitness community from 1.5 million to 20 million within seven years — helping the brand achieve its unicorn GBP 1 billion valuation. His expertise has been sought after by esteemed organizations such as Sky, Ernst & Young (E&Y), Apple, and Vodafone.